Written by a senior marketing and media executive, Branded for Life makes sense of a world where Wal Mart is richer than 85% of the nations on earth where well informed, obese consumers continue to drink Coke and eat at McDonalds where rabbis discuss market segmentation strategies to counteract declining market share and where naming rights to newborns may be sold to the highest corporate bidder.Branded for Life explains who we really are as consumers, and how large corporations and political leaders exploit our trust The book also provides sane, actionable advice for people who want to make a difference....
|Title||:||Branded for Life: How Americans are Brainwashed by the Brands We Love|
|Publisher||:||Clerisy Press, Emmis Books December 21, 2005|
|Number of Pages||:||208 pages|
|File Size||:||663 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Branded for Life: How Americans are Brainwashed by the Brands We Love Reviews
Branded For Life, written by Howard J. Blumenthal, a State University of New York at Geneseo graduate, is a book targeting the average person seeking information on how corporations manage to market to the public in a variety of ways. At its core, the book “attempts to explain brand management in terms of business procedures and human behavior” (Blumenthal 7).
Howard J. Blumenthal tries real hard to make this book look like an academic work. Each chapter ends with end notes, and is full of numbers. Sadly that is as far as it goes. Most of the chapters are based on someone Else's work which the author freely admits. One end note reads, "Much of this information, and much of my inspiration for my further research and calculations, come from..... The problem is that everything he cites supports his theory his idea there is no counter argument. The reader is never given any alternative information so they can decide for themselves if they agree with Mr. Blumenthal. In some cases the "facts" given are not even end-noted leaving the reader to wonder where the author got his statistics. In other cases it is stated that numerous sources have confirmed this yet we are only given one actually source.
I found this book to be informative and entertaining. I never felt it purports to be an academic work. I am a big fan of Blumenthal's other books, and they are all witty and informative and full of his opinions. If you are expecting a text book, keep looking. If you want to have some fun and provoke your mind, consider reading it.