EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions The text prepares students to approach marketing research from a management perspective rather than as hands on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research....
|Title||:||Exploring Marketing Research (with Qualtrics Printed Access Card)|
|Publisher||:||Cengage Learning 11 edition April 3, 2015|
|Number of Pages||:||736 pages|
|File Size||:||994 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Exploring Marketing Research (with Qualtrics Printed Access Card) Reviews
Great book! Exactly what I was looking for!
Overall, the service was great! I have received my book before class project was due which is good. It was great quality, didn't notice it was used.
A frequent user of college textbooks may wonder whether this book has been edited by the same person who has seemingly edited every other lousy textbook on the planet.
Needed this book for one of my courses.
Exactly what I expected. Hard to get excited about a textbook, but wanted other users to know that what I asked for was exactly what I got.