Since it was first published than twenty five years ago, Asking Questions has become a classic guide for designing questionnairesthe most widely used method for collecting information about people s attitudes and behavior An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time proven techniques with the most current research, findings, and methods The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face to face The book describes the design process from start to finish and is filled with illustrative examples from actual surveys....
|Title||:||Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires|
|Publisher||:||Jossey Bass 2nd, Revised edition April 30, 2004|
|Number of Pages||:||448 pages|
|File Size||:||968 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires Reviews
A bit of a dry read... but you will learn everything you ever need to know about survey design. After my survey research class, I decided to keep it in my collection as a reference material. I even lend it out to some of the Research Assistants in my office to get them familiar with survey design.
I had to buy it for school. it is ok, not any out of the typical book for that matter.
This is a very useful book especially for grad students who might need to develop and design their own surveys or scales. I really enjoyed this book as its' always my go to book for research etc.
I had to purchase this book for a survey methodology course. I found it very helpful and it is my go-to for any survey questions that I have. It's well-written and very easy to understand. I think it would be useful for both novice and expert survey methodologists.
Easy to understand
Its a textbook for my class on survey questionnaire design. It is a very good textbook. It is easy to read and concepts are presented in an accessible manner. It works better if you read it with other research on question wording and cognitive interviewing etc...
This book is essential for social research. It is easy and functionally to read it. I recommend it to buy in kindle store as I did.
A good reference for the field professional. I use this and other tools as triggers to stimulate my creativity when designing data collection instruments. An excellent how-to & how-not-to for novices.