The retail sales floor has become a battlefield each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real world insight on how strategic visual merchandising works....
|Title||:||Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization|
|Publisher||:||Kogan Page 1 edition January 3, 2015|
|Number of Pages||:||288 pages|
|File Size||:||576 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization Reviews
A great read.
This is a somewhat specialised book that will serve its professional audience well, yet it is a shame that the average reader will probably never see it.